Operations 45 acquisition channels to convert readers into subscribers Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers. byMadeleine White10 June, 2025
Decisions Why the most valuable newsroom KPI is no longer reach but belonging byHeiko Scherer2 June, 2025
Decisions Are machines our most valuable audience? How media can monetize AI agents byMaxime Topolov26 May, 2025
Inspirations 25 ideas of content, features and benefits to offer paying subscribers byMadeleine White23 May, 2025
Decisions Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people byKhalil A. Cassimally22 May, 2025
Inspirations Boosting membership conversion at Maverick Insider with FAQs byMadeleine White19 May, 2025
From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom byAlvaro Liuzzi
Inspirations Donations: three media outlets share strategies to maximise voluntary reader revenue byMarion Wyss4 May, 2025
Inspirations Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink byLennart Schneider30 April, 2025
Inspirations 130+ paywall examples to inspire your subscription strategy Paywall benchmark examples from around the world byMadeleine White29 April, 2025
Decisions Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution byAbby Reimer28 April, 2025
Decisions Le Figaro halves the time to take out a subscription with their “AMEX” project byMarion Wyss24 April, 2025
Inspirations How Clarin is Redefining News Consumption with AI-Powered Audio byMatias Battolla18 April, 2025
Inspirations More clarity, more value: how Contexte overhauled their subscription offer byMarion Wyss15 April, 2025
Decisions Data to Decisions: How AI is Transforming Digital Product Management bySujathullah Panchi13 April, 2025
Inspirations 5 essentials when A/B testing from Reuters’ newsletter team byElaine Piniat10 April, 2025
Inspirations The ultimate case study list to inspire your reader revenue model byMadeleine White9 April, 2025
Operations A guide to empowering everyone in media organisations to drive meaningful innovation byKhalil A. Cassimally
Inspirations Contextual paywalls on ELLE.fr increase conversion rates by 20% How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates. byMarion Wyss25 March, 2025
Inspirations Le Parisien launches on-site onboarding journey for new subscribers byMadeleine White17 March, 2025
Decisions Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media byMarion Wyss
Inspirations How to build habits: eight lessons for publishers from Freeletics byLennart Schneider20 January, 2025
Operations Kathimerini Launch Greece’s First Digital Subscription Model byLefteris Bidelas6 January, 2025
Operations How the Toronto Star gets new subscribers onto newsletters to engage and retain byDavid Topping3 January, 2025
Newsletter #52. The results from L’Équipe’s low-cost Olympics offer are in The Audiencers' newsletter #52 sent out on November 27th, 2024, on L'Équipe, The Daily Maverick and more. byMadeleine White1 January, 2025
Newsletter #51. Doubled conversion rates with dynamic subscription offers page byMadeleine White1 January, 2025
Inspirations Going further with interactive engagement: introducing the debating feature byMadeleine White11 December, 2024