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The Audiencers The Audiencers
The Audiencers The Audiencers
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The Audiencers The Audiencers
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45 subscriber acquisition channels 45 subscriber acquisition channels
  • Operations

45 acquisition channels to convert readers into subscribers

Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
byMadeleine White
10 June, 2025
The hierarchy of newsroom KPIs The hierarchy of newsroom KPIs
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

byHeiko Scherer
2 June, 2025
Are machines our most valuable audience? Are machines our most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

byMaxime Topolov
26 May, 2025
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

byMadeleine White
23 May, 2025
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
22 May, 2025
Daily Maverick Question and answer Daily Maverick Question and answer
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White
19 May, 2025
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

byMarion Wyss
16 May, 2025
Bridging editorial and product Bridging editorial and product
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

byMadeleine White
12 May, 2025

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

byAlvaro Liuzzi
community WAN-IFRA community WAN-IFRA

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss
WAN-IFRA 2025 WAN-IFRA 2025

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss
4 May, 2025
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider
30 April, 2025
  • Inspirations

130+ paywall examples to inspire your subscription strategy

Paywall benchmark examples from around the world
byMadeleine White
29 April, 2025
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

byAbby Reimer
28 April, 2025
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

byMarion Wyss
24 April, 2025
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

byMatias Battolla
18 April, 2025
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss
15 April, 2025
  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi
13 April, 2025
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

byElaine Piniat
10 April, 2025
The ultimate list of reader revenue case studies The ultimate list of reader revenue case studies
  • Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White
9 April, 2025
User needs boosts engagement User needs boosts engagement
  • Operations

How the user needs approach boosts engagement

byStefan ten Teije
The product guide to turn ideas into action The product guide to turn ideas into action
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

byKhalil A. Cassimally
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

byMadeleine White
The Audiencers' Festival London Poool The Audiencers' Festival London Poool
  • Inspirations

The Audiencers’ Festival London 2025

byMadeleine White
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
byMarion Wyss
25 March, 2025
building a product team building a product team
  • Decisions

Building a Product team on a tight timeline

byPeter Brumby
19 March, 2025
Le Parisien onboarding Le Parisien onboarding
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

byMadeleine White
17 March, 2025
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

byMarion Wyss
User needs from across the publishing industry User needs from across the publishing industry
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

byMadeleine White
Article gifting at Les Echos-Le Parisien Article gifting at Les Echos-Le Parisien
  • Operations

Gifting articles at Les Echos-Le Parisien

byGroupe Les Echos-Le Parisien
North Star metric for publishers North Star metric for publishers
  • Decisions

North Stars for publishers and the example of Financial Times

byMadeleine White

Top News

  • Operations

Making AI work for you: A practical guide for subscription managers

byRupert Knowles
  • Decisions

60% increase in active users: the value of push notifications

byKevin Anderson
  • Inspirations

Inside The Kyiv Independent’s membership model

byMadeleine White
  • Decisions

The four dimensions of personalization

byTom Burrell
  • Operations

The checklist to write engaging polls

byPia Frey
  • Inspirations

Inside the FT’s AI-Powered Story Finding

byLiz Lohn
  • Decisions

Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media

byMarion Wyss
  • Inspirations

5 case studies on navigating sustained newsroom transformation

byMadeleine White
  • Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

byMadeleine White
  • Decisions

Open source, proprietary CMS or build your own? The choice is simple

byJorge Mediavilla
  • Newsletter

#54. Debating > commenting?

byMadeleine White
23 January, 2025
  • Inspirations

How to build habits: eight lessons for publishers from Freeletics

byLennart Schneider
20 January, 2025
  • Operations

Kathimerini Launch Greece’s First Digital Subscription Model

byLefteris Bidelas
6 January, 2025
  • Operations

How the Toronto Star gets new subscribers onto newsletters to engage and retain

byDavid Topping
3 January, 2025
  • Inspirations

Inspiration on how to make your hard paywall dynamic

byMadeleine White
2 January, 2025
  • Newsletter

#53. The best-of The Audiencers’ 2024

byMadeleine White
2 January, 2025
The Audiencers' Newsletter The Audiencers' Newsletter
  • Newsletter

#52. The results from L’Équipe’s low-cost Olympics offer are in

The Audiencers' newsletter #52 sent out on November 27th, 2024, on L'Équipe, The Daily Maverick and more.
byMadeleine White
1 January, 2025
The Audiencers' Newsletter The Audiencers' Newsletter
  • Newsletter

#51. Doubled conversion rates with dynamic subscription offers page

byMadeleine White
1 January, 2025
  • Newsletter

#50. 8 features that drive engagement at DER SPIEGEL

byMadeleine White
1 January, 2025
  • Decisions

Defining subscription pricing at Le Monde

byLaura Pironnet
1 January, 2025
  • Newsletter

#49. The youth-friendly engagement funnel

byMadeleine White
31 December, 2024
  • Inspirations

Going further with interactive engagement: introducing the debating feature

byMadeleine White
11 December, 2024
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