Audiencers Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • How NYT Wirecutter shipped a personalized newsletter in 4 weeks
  • Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates
  • The Washington Post: how and why we built “Ask The Post AI”
  • The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences
  • 5 ideas of article formats where form follows function
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
WhatsApp Linkedin
WhatsApp Linkedin
Audiencers Audiencers
Audiencers Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
Audiencers Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Wirecutter for you Wirecutter for you
  • Operations

How NYT Wirecutter shipped a personalized newsletter in 4 weeks

The operational choices, guardrails, and tech powering Wirecutter For You, the new email that tailors article recommendations to each reader.
byAnil Chitrapu
25 November, 2025
Nat Geo Kids Cancellation Nat Geo Kids Cancellation
  • Inspirations

Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates

byMadeleine White
24 November, 2025
Washington Post AI Washington Post AI
  • Inspirations

The Washington Post: how and why we built “Ask The Post AI”

byJason Langsner
21 November, 2025
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences

byMarion Wyss
21 November, 2025
  • Inspirations

5 ideas of article formats where form follows function

byMadeleine White
17 November, 2025
Plugging subscription revenue leaks Plugging subscription revenue leaks
  • Operations

How to stop subscription revenue leaks: technical and strategic solutions

byAli Mahmood
11 November, 2025
Medianes at The Audiencers festival Medianes at The Audiencers festival
  • Decisions

Funding public interest: 8 common misconceptions about donations, debunked

byMarine Doux
4 November, 2025
subscription forecasting subscription forecasting
  • Decisions

Your subscription forecast is broken, and maths isn’t the problem

byDavide Liverino
3 November, 2025
The homepage isn't dead The homepage isn't dead

The homepage isn’t dead, it just stopped being a page

byHeiko Scherer
pricing for news publishers pricing for news publishers

Subscription price increase: the 7 biggest mistakes to avoid

byLennart Schneider
Connecticut today AI audio newsletter Connecticut today AI audio newsletter

Launching a weekday audio news briefing with AI at CT Insider

byMadeleine White
tech build or buy tech build or buy
  • Inspirations

Build or buy: The technology decision that defines modern newsrooms

byAli Mahmood
13 October, 2025
  • Inspirations

How DER SPIEGEL uses its engagement score: our key use cases 

byAlexander Held
9 October, 2025
  • Inspirations

The Economist’s Substack experiment: building a newsletter product off-platform

byMadeleine White
7 October, 2025
unfolded.news unfolded.news
  • Decisions

unfolded.news – rethinking the content architecture of news websites

With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.
byFabio Venneri
1 October, 2025
Discounts on subscription for publishers Discounts on subscription for publishers
  • Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

bySuchit Patel
29 September, 2025
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

byMax Leroy
28 September, 2025
  • Operations

L’Équipe: 12 projects to retain subscribers following the Paris Olympics

byMarion Wyss
27 September, 2025
  • Operations

The Telegraph: retaining subscribers with a killer mobile strategy

byMarion Wyss
26 September, 2025
Telerama - Comment le magazine culturel a construit, marketé et monétisé son nouveau guide “Plateformes” Telerama - Comment le magazine culturel a construit, marketé et monétisé son nouveau guide “Plateformes”
  • Operations

3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

byMarion Wyss
26 September, 2025
The Audiencers' Festival London Panos The Audiencers' Festival London Panos
  • Inspirations

IamExpat: Keeping users at the center when diversifying revenue

byMadeleine White
User needs at The Bureau of Investigative Journalism User needs at The Bureau of Investigative Journalism
  • Inspirations

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

byKhalil A. Cassimally
Duolingo retention strategy Duolingo retention strategy
  • Inspirations

Subscription models live off habits: lessons from Duolingo’s retention success

byLennart Schneider
Irish News digital transformation Irish News digital transformation
  • Decisions

Digital by design: How Irish News is growing from a strong print legacy

byMadeleine White
balance balance
  • Decisions

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.
byMadeleine White
11 September, 2025
From fly-bys to loyal readers From fly-bys to loyal readers
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

byMadeleine White
8 September, 2025
What your paywall says about your product (and why it matters) gg What your paywall says about your product (and why it matters) gg
  • Decisions

What your paywall says about your product (and why it matters)

byHeiko Scherer
4 September, 2025
The Audiencers home page The Audiencers home page
  • Operations

Why 80% of our homepage is now personalized — and how that’s changing everything

byDaniel Geiger
2 September, 2025
Clarin integrating AI into workflows Clarin integrating AI into workflows
  • Operations

Integrating AI into daily editorial workflows at Clarín

byAlvaro Liuzzi
26 August, 2025
Financial Times' AI generation question prompts Financial Times' AI generation question prompts
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

byBella Cockarill
25 August, 2025
Getting young readers to subscribe at Mediahuis Getting young readers to subscribe at Mediahuis
  • Inspirations

Building a subscription product for young readers at Mediahuis Belgium

byMadeleine White
relaunching The Guardian app relaunching The Guardian app
  • Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

byCraig Law
Building clarity Building clarity
  • Decisions

Gain clarity on your purpose: the template that helps teams make faster, better decisions

byKhalil A. Cassimally
Ask Birubala Newslaudry Ask Birubala Newslaudry
  • Inspirations

Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth

byMadeleine White

Top News

  • Decisions

What 400 media apps tell us about the trends driving engagement in 2025

byChristie Easter
  • Operations

When the article is no longer enough: formats that outperform the article on news apps

byHeiko Scherer
  • Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

byAliya Itzkowitz
  • Operations

How to turn registered members into subscribers

byMadeleine White
  • Operations

How The Guardian US meets underrepresented communities where they are

byMadeleine White
  • Inspirations

The move to paid podcasts: Lessons from De Correspondent

byMadeleine White
  • Collections

The Audiencers’ Festival London 2025: presentation slides

byMadeleine White
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

byKhalil A. Cassimally
  • Inspirations

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

byAnandita Chandra
  • Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

byMadeleine White
  • Operations

The Big Mac Index: a tool for comparing subscription price across the media industry

byMarkus Schöberl
29 June, 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

byJohn Rahim
26 June, 2025
  • Operations

The ins and outs of BFM’s new mobile-first vertical video format

byAnthony Capon
24 June, 2025
  • Operations

45 acquisition channels to convert readers into subscribers

byMadeleine White
10 June, 2025
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

byHeiko Scherer
2 June, 2025
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

byMaxime Topolov
26 May, 2025
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
byMadeleine White
23 May, 2025
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
22 May, 2025
Daily Maverick Question and answer Daily Maverick Question and answer
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White
19 May, 2025
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

byMarion Wyss
16 May, 2025
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

byMadeleine White
12 May, 2025
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

byAlvaro Liuzzi
9 May, 2025
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White
7 May, 2025
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss
6 May, 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss
5 May, 2025
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss
4 May, 2025
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
Audiencers Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin