Decisions Funding public interest: 8 common misconceptions about donations, debunked Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival byMarine Doux4 November, 2025
Decisions Your subscription forecast is broken, and maths isn’t the problem byDavide Liverino3 November, 2025
Operations Subscription price increase: the 7 biggest mistakes to avoid byLennart Schneider23 October, 2025
Inspirations Launching a weekday audio news briefing with AI at CT Insider byMadeleine White20 October, 2025
Inspirations Build or buy: The technology decision that defines modern newsrooms byAli Mahmood13 October, 2025
Inspirations How DER SPIEGEL uses its engagement score: our key use cases byAlexander Held9 October, 2025
Inspirations The Economist’s Substack experiment: building a newsletter product off-platform byMadeleine White7 October, 2025
The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue bySuchit Patel
Operations The Telegraph: retaining subscribers with a killer mobile strategy byMarion Wyss26 September, 2025
Operations 3,360 new subscribers in a month: Télérama’s new streaming guide product pays off byMarion Wyss26 September, 2025
Inspirations IamExpat: Keeping users at the center when diversifying revenue IamExpat shares how they're diversifying revenue through understanding their audience and continuously innovating to serve evolving needs. byMadeleine White25 September, 2025
Inspirations Doing User Needs right: The Bureau of Investigative Journalism share their secrets byKhalil A. Cassimally22 September, 2025
Inspirations Subscription models live off habits: lessons from Duolingo’s retention success byLennart Schneider17 September, 2025
Decisions Digital by design: How Irish News is growing from a strong print legacy byMadeleine White12 September, 2025
Decisions Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl byMadeleine White11 September, 2025
Operations Developing the middle of the funnel: how to turn fly-bys into loyal readers byMadeleine White8 September, 2025
Decisions What your paywall says about your product (and why it matters) byHeiko Scherer4 September, 2025
Operations Why 80% of our homepage is now personalized — and how that’s changing everything byDaniel Geiger2 September, 2025
Inspirations Building a subscription product for young readers at Mediahuis Belgium byMadeleine White
Inspirations Relaunching The Guardian app: changing reader habits means we must also evolve byCraig Law
Decisions Gain clarity on your purpose: the template that helps teams make faster, better decisions This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making byKhalil A. Cassimally7 August, 2025
Inspirations Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth byMadeleine White5 August, 2025
Decisions What 400 media apps tell us about the trends driving engagement in 2025 byChristie Easter4 August, 2025
Operations When the article is no longer enough: formats that outperform the article on news apps byHeiko Scherer
Decisions AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences byAliya Itzkowitz
Operations How Condé Nast is growing the “happy middle” of the audience funnel byKhalil A. Cassimally
Inspirations Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters byAnandita Chandra
Operations Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI byMadeleine White
Operations The Big Mac Index: a tool for comparing subscription price across the media industry byMarkus Schöberl
Inspirations Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival byJohn Rahim
Decisions Are machines our most valuable audience? How media can monetize AI agents byMaxime Topolov26 May, 2025
Inspirations 25 ideas of content, features and benefits to offer paying subscribers byMadeleine White23 May, 2025
Decisions Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people byKhalil A. Cassimally22 May, 2025
Inspirations Boosting membership conversion at Maverick Insider with FAQs byMadeleine White19 May, 2025
Inspirations From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom How 0221, a digital media outlet based in La Plata, Argentina, implemented artificial intelligence to streamline news production, boost journalistic creativity, and strengthen audience engagement. byAlvaro Liuzzi9 May, 2025
Operations Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY byMadeleine White7 May, 2025
Operations From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model byMarion Wyss6 May, 2025
Decisions Strategic priorities for the next two years: a world tour of media CEOs byMarion Wyss5 May, 2025
Inspirations Donations: three media outlets share strategies to maximise voluntary reader revenue byMarion Wyss4 May, 2025
Inspirations Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink byLennart Schneider30 April, 2025